Openers: Camila Cabello and Charli XCX
'reputation' World Tour
Taylor Swift ferociously returned to the charts in 2017 with her first album in three years titled reputation. After public feuds that dragged around Swift's once-flawless character, reputation was the album to address her growth and struggles over the past three years. Its name and persona spoke for itself. The marketing strategy focused around black and red. Ads included the snake that Swift's Instagram account so famously swarmed with after her fallout with Kanye West and Kim Kardashian. Swift's entire tour personality also focuses around the dark. As her lead single "Look What You Made Me Do" stated, "I'm sorry, the Old Taylor can't come to the phone right now. Why? Oh, 'cause she's dead." reputation's lead-up to release was just that: aggressive, image-altering, and a little petty. Fans squirmed at the idea that the red-lipped. smiling girl who danced around in sun dresses and looked shocked when she won awards was truly gone.
However, the album itself spoke to a different Swift than the hype warned for. Though her album clearly discusses the trials that her reputation went through, Swift also continues to focus on that one thing that grounds all of her music: the importance of love. Throughout the past three years, while Swift herself has struggled in her career, she has also stumbled through her twentysomethings into true love. The album is not about West or Perry or what they made her do. Instead, Swift rips out the ugliness that hides in every young woman figuring s*** out and puts it on the record for fans to hear. She openly discusses sex for one of the first times in her career. She also swears; though not often, it's enough to once again demonstrate that she is grown and now unafraid.
Swift's 'reputation' World Tour will bring the alternate Swift persona around the world. However, Swift has also acknowledged that the tour will include old hits, as well, for longtime fans. The tour began in Arizona and will continue until early October.
Find out what Swift has to say about her reputation - purchase Taylor Swift tickets.
The Launchpad Blog is written and made possible by our team members at Ticket Galaxy. Each contributing writer shares their passion for the sports, music and entertainment industry.
Ticket Galaxy is the sports and entertainment industry’s leading marketplace to buy and sell tickets to sport, concert, theater, and family events. Providing consumers with hard-to-get, sold-out, and discount tickets to live entertainment in the United States and abroad, Ticket Galaxy partners with some of the world’s most identifiable brands. Its retail website, TicketGalaxy.com, grants fans access to unmatched inventory, premiere customer service and secure ticket transactions in an easy-to-navigate environment, all with a 100% money-back guarantee.